The Storyteller's Journal

Graphic Tees for Women: How We Created Gigi

Graphic Tees for Women: How We Created Gigi

There Are Plenty of Graphic Tees for Women. But Where Do the Designs Come From?

At Storyteller’s Closet, we often begin somewhere unexpected. Not with a T-shirt. Not even with a graphic. We begin with a character.

That’s how Gigi came to life. Before she appeared on one of our women’s graphic T-shirts, she had a personality, a look, and a world of her own. We imagined who she might be, how she would dress, and the kind of entrance she would make. The artwork came from there.

Meet Gigi: The Character Behind the Graphic Tee

Gigi is glamorous, theatrical, a little mysterious, and entirely comfortable being noticed. She was never particularly interested in blending in.

Her lavender skin, unmistakable red sole shoes, dramatic proportions, and slightly surreal surroundings became part of her identity. Each detail revealed more of who she was, and the illustration gradually took shape.

This is often how we create at Storyteller’s Closet. Rather than starting with something we think should go on a T-shirt, we begin with an idea worth developing. Sometimes it becomes a character. Sometimes a story. Sometimes an entire imaginary world.

How We Create Original Graphic Tees for Women

Gigi wasn’t created simply by drawing a fashionable woman and placing her on a shirt. We wanted to know where she belonged.

Her world needed to feel cinematic—stylish, unexpected, and just removed enough from reality to make you look twice. Scale could be exaggerated. Color could tell part of the story. Ordinary objects could become something entirely different.

By building the world first, the illustration had the chance to become a complete piece of original artwork before we thought about how it would live on clothing.

With so many women’s graphic T-shirts built around familiar logos, licensed images, and phrases we’ve all seen before, that distinction matters to us.

The artwork comes first. The T-shirt becomes the canvas.

From Original Artwork to Women’s Graphic T-Shirt

Once Gigi existed, the next question was how she should be worn. As it turns out, there wasn’t just one answer.

Today, Gigi appears in two Storyteller’s Closet collections — giving you two distinctly different ways to wear the same original character.

Gigi in Cinematic Threads: Go Bold

In Cinematic Threads, Gigi appears in her most immersive form. The larger composition gives the artwork room to take over the garment and preserves more of the imaginative world created around her.

This is Gigi for the woman who wants the tee to make the look: bold, dramatic, unexpected, and unapologetically Gigi.

Gigi in The Essentials: Bring Her Into the Everyday

The Essentials Gigi offers another way to wear her — a classic graphic tee that fits easily into the wardrobe you already have.

Wear Gigi with jeans, linen, trousers, a favorite skirt, or under a jacket. The artwork still gives the outfit its point of view, but the styling is entirely yours.

Same character. Same independent spirit. A completely different way to wear her.

A Different Kind of Women’s Graphic T-Shirt

There is certainly no shortage of graphic tees for women. What interests us is creating the ones that didn’t already exist.

That means starting with original ideas, developing characters with personalities of their own, and creating artwork specifically for Storyteller’s Closet.

Sometimes those ideas become bold, immersive designs. Sometimes they become easy-to-wear graphic tees. And sometimes, as with Gigi, they become both.

Which Gigi Is Your Gigi?

Go bold with Gigi in Cinematic Threads, or bring her into the everyday with The Essentials. One original character. Two very different ways to wear her.

However you wear Gigi, make her your own.

MEET GIGI