The Storyteller's Journal

Gigi illustration with t-shirt

Creating a Fashion Character: Gigi and Her Haute-Heel Home

Dear Diary,

I didn’t set out to discover a muse who lived inside a stiletto.

But Gigi appeared the moment I allowed fashion to become a little unhinged — equal parts satire, glamour, and architectural exaggeration. Once she surfaced, fully formed and unbothered, the question became irresistible:

What sort of woman would make her home inside a red-soled heel — and what would that say about the world she’s critiquing?

From there, her world unfolded.

I began to picture a woman who doesn’t merely wear high fashion — she inhabits it. Someone who would treat the slope of a glossy, wine-toned heel as prime real estate. A character who sees status symbols not as markers of value, but as raw material for commentary. Someone who thrives on irony the way others thrive on oxygen.

Her surroundings took shape as clearly as she did:
a towering stiletto with windows cut into leather, a tiny chimney exhaling satire, and a warm interior that radiated her self-possession. Every detail felt like a rebuttal to the idea that fashion is superficial.

And of course, her world demanded color that wasn’t shy. The audacious orange, the kind that interrupts a room; the wine and plum tones slicing through it like a well-timed smirk. This wasn’t a palette meant to blend in — it was a declaration. Gigi herself is the interruption, the stylistic rupture in a too-serious fashion landscape.

Then she appeared — violet-skinned, wholly unbothered, a study in deliberate exaggeration. A posture like punctuation. A gaze that knew its own sharpness. As soon as Gigi existed in my imagination, her spaces arranged themselves around her:

A bookshelf in the toe box for the opinions she refuses to soften.
A vanity above the arch for her theatrics.
A perch along the arch for her perspective — always elevated, never apologetic.

As her personality and environment became clearer, so did the tee meant to express her.

Not subtle.
Not small.

A world rendered edge-to-edge — a wearable piece of commentary wrapped in surreal glamour. The artwork arrived as an illustration of her story: vivid, intentional, impossible to ignore.

Because Gigi doesn’t follow fashion; she constructs it. Her story isn’t about stepping into a shoe — it’s about reimagining the shoe as a home, a lens, a stage.

And maybe that’s the truth at the core of her tee: Some women don’t just wear their story. They move right in. That’s style — the haute kind.

Until the next spark,

A Modern Storyteller

Click HERE for the 'Gigi - Red Sole Shoe' tee.