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The Storyteller's Journal

Behind every design is a story worth telling. The Journal invites you into our creative process—where sparks become sketches, and sketches become the wearable art you see today.

  • Notes On A Character: Bellatrix

    Black and white illustration of a female warrior called Bellatrix sitting on a throne with a large dragon behind her.

    Notes On A Character: Bellatrix

    These notes trace the thinking behind the creation of Bellatrix — her gaze, the dragon behind her, and how those elements came together.

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  • Creating a Fashion Character: Gigi and Her Haute-Heel Home

    Gigi illustration with t-shirt

    Creating a Fashion Character: Gigi and Her Haute-Heel Home

    Gigi emerged as a character imagined inside a red-soled stiletto — a muse who inhabits fashion rather than wears it. This Dear Diary entry explores how her world took shape: the heel she calls home, the bold palette that surrounds her, and the haute narrative that inspired her tee.

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  • Harvesting Art

    The character Anouk harvesting her crop of handbags.

    Harvesting Art

    The storyteller returns from Anouk’s mythical orchard — a surreal place where handbags grow like fruit and meaning hangs from branches. This Dear Diary entry reflects on Anouk’s seasonal “harvest” and what it revealed about the art, intention, and symbolism we choose to carry into the holiday season.

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  • On Being a Muse

    On Being a Muse

    On Being a Muse

    A muse isn’t just someone we admire — she’s someone we *recognize.* This Dear Diary entry explores why we’re drawn to certain muses, what they reflect back to us, and how our Find the Muse That Mirrors You Quiz helps uncover the one who mirrors your story.

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  • From Idea to Illustration: Inside the Making of a Storyteller’s Tee

    Image of an idea board for the Lucy t-shirt.

    From Idea to Illustration: Inside the Making of a Storyteller’s Tee

    Discover the inspiration behind Storyteller’s Closet’s Lucy – The Road Ahead, a wearable art tee born from Iggy Pop’s The Passenger and Lucy Pevensie’s courage from The Lion, the Witch and the Wardrobe. Explore how a song, a story, and a sketch come together to create cinematic fashion.

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  • What Does It Mean to Wear a Scene?

    What Does It Mean to Wear a Scene? - Storyteller's Closet

    What Does It Mean to Wear a Scene?

    Clothes can do more than decorate; they can narrate. In this Dear Diary entry, we explore what it means to ‘wear a scene’ — stepping into fragments of story and carrying them into the everyday.

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  • Stories Worth Wearing

    Stories Worth Wearing - Storyteller's Closet

    Stories Worth Wearing

    A reflective Dear Diary entry marking Storyteller’s Closet’s first press milestones. Featured in The New York Review and USA News, the brand is recognized for transforming women's streetwear into narrative and wearable art. This post captures the highlights and affirms the vision of clothing as myth, crafted with intention.

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  • Fashion and the Beauty of Waiting

    Testing Alt

    Fashion and the Beauty of Waiting

    In this entry from The Storyteller’s Journal, we reflect on the beauty of anticipation, and why choosing deliberately matters in a world rushing toward instant gratification.

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Wear Your Story
  • AVANT-GARDE STREETWEAR

    Wearable art. Cinematic fashion.

  • SHIPPING, ON US

    The art is made-to-order. The delivery? Always complimentary.

  • WARDROBE WITH STORIES

    Clothes that say more than you can.

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We send beautiful things. Stories stitched into fabric. Art you can wear. Invitations to pieces worth collecting.

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★ Reviews

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A
Selena – The Nightwalker
Anonymous

Beautiful! Love the colors on this design.

A
Harriet - Where the Story Ends
Anonymous

Absolutely fabulous!! The art illustrates a beautiful scene and story. I love the soft and comfortable fabric.

A
Noelle – The Page Turner
Anonymous

I love the softness of the fabric and the graphics

A
Two Hearts
Anonymous

Cool design - just the right amount of edgy, and nice fit - tucks perfectly into high-rise jeans!

M
Bellatrix the Brave - Opal Edition
M.D.

Love my new tee!! The quality is superb and the design is bold. It feels empowering to wear. The style has an effortless streetwear vibe and is a perfect fit. Officially my new favorite piece!!!

#Warrior #Storytellerscloset

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