GIGI WEEKEND Meet Gigi.

She was never particularly interested in blending in.

25% OFF ALL GIGI STYLES
JULY 23 - JULY 26

SHOP GIGI

BEFORE SHE WAS A T-SHIRT, SHE WAS A CHARACTER.

Gigi began with a personality, a look, and a world of her own.

Glamorous, theatrical, a little mysterious — and entirely comfortable being noticed.


THE ARTWORK CAME FIRST.
THE T-SHIRT BECAME THE CANVAS.

HOW WE CREATED GIGI.

COMPLIMENTARY US GROUND SHIPPING

ONE CHARACTER.

TWO WAYS TO WEAR HER.

CINEMATIC THREADS. THE BOLDER EXPRESSION.

Step fully into Gigi's world.

25% OFF JULY 23-26

SHOP CINEMATIC GIGI

THE ESSENTIALS. THE EVERYDAY LOOK.

Bring a little of Gigi's world into your own.

25% OFF JULY 23-26

SHOP ESSENTIALS GIGI

HOWEVER YOU WEAR GIGI.

One original character. A lot of ways to make her your own.

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Graphic Tees for Women: How We Created Gigi

Meet Gigi, the original character behind one of our most distinctive graphic tees for women. Discover how she went from an imaginary world to two very different ways to wear her: bold and immersive in Cinematic Threads, or easy to make your own in The Essentials.

THERE ARE PLENTY OF GRAPHIC TEES FOR WOMEN.

WE'RE INTERESTED IN CREATING THE ONES THAT DIDN'T ALREADY EXIST.

EXPLORE CINEMATIC THREADS

  • Aimee - Held Breath Aimee - Held Breath
    $78.00 USD
    $78.00 USD

  • Anouk - The Fabled Orchard  Anouk - The Fabled Orchard 
    $78.00 USD
    $78.00 USD

  • Bellatrix the Brave - Cobalt Edition Bellatrix the Brave - Cobalt Edition
    $78.00 USD
    $78.00 USD

  • Marilyn — LA Woman on Fire Marilyn — LA Woman on Fire
    $78.00 USD
    $78.00 USD

  • Harriet - Where the Story Ends Harriet - Where the Story Ends
    $78.00 USD
    $78.00 USD

  • Destiny - The Starcatcher Destiny - The Starcatcher
    $78.00 USD
    $78.00 USD